Why we are building NAYA
NAYA wasn’t born from a gap in the market.
It was born from a gap in experience.
For years, we watched people invest deeply in growth — reading books, attending workshops, enrolling in programs — yet still feel unsettled, overwhelmed, or disconnected from themselves. Not because they weren’t trying hard enough, but because the environments around growth were not designed for humans.
Growth became loud | Performative | Transactional
Somewhere along the way, depth was replaced by speed, and support was replaced by scale.
NAYA exists to change that.
The problem we kept seeing
Modern growth platforms offer unlimited information, endless content, and constant motivation — yet clarity, calm, and sustained change remain rare. People are encouraged to grow faster, consume more, and fix themselves alone.
Growth doesn’t fail because people lack intention.
It fails because they lack the right container.
Real growth needs space.
It needs consistency.
It needs people.
NAYA is being built as that container.
Why EPIC is building
EPIC has spent over a decade building and operating the invisible backbone of creator- and thought-leader businesses. Behind the scenes, EPIC has designed ecosystems, managed communities, built platforms, and supported long-term audience growth for people whose work is centered on impact, education, and transformation.
In many of these ecosystems, EPIC saw the same pattern repeat.
- Audiences were growing.
- Content was scaling.
- But the human experience was thinning.
- Communities were built for reach, not relationship.
- Learning was optimized for speed, not integration.
- Growth was treated as a product, not a practice.
NAYA is a natural evolution of that work.
After years of supporting others in building platforms, EPIC is now applying everything it has learned — about systems, community design, and sustainable growth — to create a space of its own.
Not built on theory. Built on execution.
Why Ajit Nawalkha is involved
Ajit Nawalkha has spent decades shaping the modern personal growth and coaching ecosystem globally. As former CEO of Mindvalley and co-founder of Evercoach, he has helped build some of the most influential learning and coaching platforms in the world.
More importantly, Ajit understands what allows growth ecosystems to last.
Not hype.
Not trends.
But structure, integrity, and depth.
His involvement in NAYA is strategic. He brings long-term perspective, ecosystem-level thinking, and a deep understanding of what it takes to build platforms that support real transformation — for participants and mentors alike.
Ajit’s role is not to drive visibility. It is to protect the foundation.
Why this combination matters
EPIC brings the ability to build and operate complex ecosystems with care.
Ajit brings the wisdom of having built them at global scale.
Together, they are not trying to launch another platform.
They are trying to build a home for growth.
- One that grows patiently.
- One that respects the human nervous system.
- One that chooses trust over tactics and depth over speed.
NAYA is not being built to be the biggest.
It is being built to be the most grounded.
What we are committed to
NAYA will never be about:
- Fast scale without care
- Content without integration
- Growth without community
It will always be about:
- Practice over information
- Presence over noise
- People over performance
If that means growing slower, NAYA will grow slower.
If that means saying no more often, NAYA will say no.
Because growth that lasts is built deliberately.
A simple intention
NAYA is being built for those who believe growth is not something you consume once – but something you practice over time, with people who care.
This is the beginning of that space.